Best email marketing practices for Singapore firms

By | April 16, 2016

Introduction to best email marketing practices for Singapore firms Email marketing has been around for 44 years since Ray Tomlinson sent the first email in 1971 on the ARPANET. While countless numbers of innovative marketing channels have been developed over the last few decades, email marketing remains one of the strongest cross marketing channels. Nonetheless, ever since the late 1990’s… Read More »

2015 social media trends in Singapore

By | January 9, 2016

Social media is an integral part of our lives whether we like it or not. However, do you know what are the 2015 social media trends in Singapore. More importantly, how can you take advantage of these trends to develop a successful social media strategy. In Singapore, the exponential growth of social media platforms is possible given our… Read More »

Salary in the Singapore marketing profession

By | November 10, 2015

For those aspiring to work in the marketing profession or you are currently employed as a marketer, have you ever wondered what is the salary in the Singapore marketing profession like? As the marketing profession is a large one to begin with, the salary scale varies widely depending on factors such as industries, experiences, skill sets etc. To avoid any… Read More »

Importance of discipline and consistency

By | October 18, 2015

In every occupation, being discipline and consistency are two important traits but in the marketing industry these two traits will separate a successful marketer from those who are average especially in Singapore but why is that so? In today’s environment, a successful marketer not only needs to be multi-skilled but he needs to ensure that he is meticulous… Read More »