As a Singaporean who had been in the marketing industry for close to 7 years, I realized that being a marketer is much more than just sitting your desk and coming up with creative ideas to promote your brand.
Marketers today are required to be versatile, proactive and multi-skilled to be able to adapt to the ever-changing environment brought about by technological advances and change in consumer behaviors.
By starting this blog, I hope to provide a one-stop-shop for marketers like me to share our personal experiences. This blog will not be mundane and geeky but rather it will be a platform to learn about best practices on daily marketing projects, digital marketing, direct marketing, channel marketing etc.
So lets start, be creative and enjoy yourself!