Best email marketing practices for Singapore firms

By | April 16, 2016

Introduction to best email marketing practices for Singapore firms

Email marketing has been around for 44 years since Ray Tomlinson sent the first email in 1971 on the ARPANET. While countless numbers of innovative marketing channels have been developed over the last few decades, email marketing remains one of the strongest cross marketing channels. Nonetheless, ever since the late 1990’s we began to see the abuse of email marketing which resulted in the introduction of the Spam Control Act (Cap. 311A) in June 2007.

Even with the introduction of the legislation, some 122,500,453,020 emails are still being sent every hour. Therefore, it is imperative for marketers to embrace best email marketing practices to ensure that their emails are being seen in an increasingly crowded mailbox.

Clickthrough the presentation above to uncover the step by step process for adopting the best email marketing practices for Singapore firms.

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